Branding, Visual Identity
MAR 2022


Design a flexible identity for a music festival.


POTLUCK is my festival concept, which strays from the norm by not having a lineup or set times. This lack of information creates an alluring gamble for attendees - who might see someone they love or discover someone they will.

This theme of mystery and luck carries into the visual identity, using photography of bands and solo artists converted into triangles. The contrast between the geometric elements, paired with the blurriness and playful typography, builds into the duality of good and bad luck while creating a contemporary visual identity.