Prodigy

Branding, Visual Identity, Motion Design
MAR 2021
Brief:

Design a dynamic and risk-taking visual identity for a new TV channel aimed at young people aged 18-30.

Response:

Prodigy's identity is explosive and chaotic, showcasing the unpredictable variety of its programming. The counter (nicknamed 'the prodigy') that breaks out of its shell continues this anarchy, fragmenting across posters and idents.

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