Reminders For Myself

MAY 2022

Album packaging and branding, commissioned by The Chief. REMINDERS FOR MYSELF is an album about recognising that although things are not perfect, that does not mean they are wrong. Throughout the album, The Chief’s reminders transform from a place of hopeless negativity into grateful optimism. 


The album cover and surrounding visuals that I produced continue the theme of self-development, using iterated generative butterflies that refine through the artwork’s progression. When paired with kaleidoscopic reflections, this metamorphosised butterfly imagery delivers the album’s message of reflecting on oneself in the effort to grow.