![](https://freight.cargo.site/t/original/i/08a59eb99980dbe9369b5b38f263208d89c768a479d9ced56549be3fc9f50170/wimpy.jpg)
BRIEF
(Turner Duckworth’s Golden Duck Awards 2021 entry)
Create an unmistakable brand identity that revitalises the sinking brand, Wimpy.
RESPONSE
While other fast-food brands focus on speed, Wimpy's new identity brings the relaxed, sit-down experience to fast-food dining. With visual hints of time and pace, Wimpy takes this strength to the heart of its identity.
![](https://freight.cargo.site/t/original/i/bc040debd930635fa0da8043cb18811714ba9b1622a7f62c84b2b1ed6608e896/wimpy_interior.jpg)
![](https://freight.cargo.site/t/original/i/1ce4b21195024532762665264bfa2d58332cdefc5e2505272dc7bfb711183ff9/wimpy2.jpg)
![](https://freight.cargo.site/t/original/i/3b5ac6039e32872afafe38afda5a5698e553a0729e110f1838d7a7c1c5c1c47e/wimpy7.jpg)
![](https://freight.cargo.site/t/original/i/bc5ad01041513dc081dda1585c6d4fcf525e9b361e7306df51873e1724b9a3c0/wimpy3.jpg)
![](https://freight.cargo.site/t/original/i/b719a039b4deebcafbadd77f114fa9ccc108e77bd302646be40bb88cb6d1a977/wimpy4.jpg)
![](https://freight.cargo.site/t/original/i/5af2e47050328ff3f986d0c46e655c215808805b70fd61a63e736095ee7869ee/wimpy6.jpg)
![](https://freight.cargo.site/t/original/i/af257145b32da8af71f09b21049a69bb749ea98bdb6264a469838171b9f290aa/wimpy5.jpg)
![](https://freight.cargo.site/t/original/i/cae23a2b2b9aac360d07d6faca20a5c308400beea681b8077cf8b3c4d42e2103/wimpy8.jpg)