Wimpy

MAR 2021

*completed as a live brief for Droga5

Brief:

Create an unmistakable brand identity for the sinking brand, Wimpy.

Response:

While other fast-food brands focus on speed, Wimpy's new identity brings the relaxed, sit-down experience to fast-food dining. With visual hints of time and pace, Wimpy takes this strength to the heart of its identity.

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