*completed as a live brief for Droga5
Brief:
Create an unmistakable brand identity for the sinking brand, Wimpy.
Response:
While other fast-food brands focus on speed, Wimpy's new identity brings the relaxed, sit-down experience to fast-food dining. With visual hints of time and pace, Wimpy takes this strength to the heart of its identity.
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Brief:
Create an unmistakable brand identity for the sinking brand, Wimpy.
Response:
While other fast-food brands focus on speed, Wimpy's new identity brings the relaxed, sit-down experience to fast-food dining. With visual hints of time and pace, Wimpy takes this strength to the heart of its identity.
︎︎︎︎︎︎︎︎︎